Posted on 6/29/2023
Lexus is a brand known for its luxury vehicles, renowned for their refined craftsmanship, advanced technologies, and hybrid technology. Many automotive enthusiasts wonder about the relationship between Lexus and Toyota, one of the world's largest automobile manufacturers. Below, we will delve into the intriguing connection between these two brands, exploring whether Lexus can truly be considered the luxury department of Toyota.|The Birth of LexusIn the late 1980s, Toyota embarked on a mission to create a luxury brand that could compete with established luxury marques like Mercedes-Benz and BMW. This led to the birth of Lexus in 1989, initially as a separate division within Toyota Motor Corporation. The objective was to offer customers a distinct and elevated luxury experience that aligned with Toyota's reputation for reliability and quality.|Shared Resources and TechnologiesWh ... read more